9 Best Social Media Apps in India to Consider for Your Brand in 2022


Social media has kind of exploded since the advent of Facebook in 2004. Back then it was just Orkut and MySpace. Then came Facebook, followed by Instagram, LinkedIn, Twitter, Snapchat, and more. Each platform has its pros and cons. Brands quickly jumped on the social media bandwagon. While some brands use Facebook for a lot of inspirational content, for some Instagram has become their main social network to communicate with their audience. Since every individual or brand has a preferred social media channel to communicate with, it’s good to know each one in detail. Read on to learn more about India’s best social media apps.

List of Popular Social Media Apps in India: Number of Daily Active Users, Links

Best Social Media Apps in India


Best Social Media Apps in India

Now known as Meta, Facebook is one of the most used social media applications in the world. Launched in 2004, it started out as a simple social network but turned into this gigantic marketing machine. Facebook can be accessed from any device with an active internet connection, such as PCs, tablets, and smartphones. You can post text, images and multimedia which are then shared with other users, your “friends” or, if you have different privacy settings, publicly. Brands are using text to tell stories that audiences love. Today, brands use Facebook to organize events, sell products, advertise their product line, create an account around their products, and various other functions. There is no doubt that Facebook has become indispensable to a brand’s success in the digital space.


The inconvenients

To stay in contact

No privacy

Share content with others

Encourages wasting time

Keep a diary

Targeted advertising


Best Social Media Apps in India

Instagram, also known as Insta, is a photo-sharing platform that has evolved into a multi-level communication platform through which brands and people interact with others. Today, you can share photos, stories, and reels on Instagram. This photo and video sharing social networking site was founded in 2010 by Kevin Systrom and Mike Kreiger and was later acquired by Facebook, also known as Meta Platforms. As an Instagram user, you can upload photos and short videos, follow other people’s feeds, or geotag images with place names. Instagram is prevalent, especially among influencers who use the app for a living. Accumulating thousands of followers, influencers exploit them to work for brands. Influencers started from Instagram, and other apps followed.


The inconvenients

Excellent visual support.

Overwhelming announcements

Effective promotion

Encourages showing a false life.

Attractive interface

Fewer features

Ideal for travelers


Strict confidentiality

A fair share of technical drawbacks

Useful features.

It does not have the reach of Facebook

Video content via IGTV and Reels

Create FOMO – Fear of missing out

Exclusive Instagram business profile

Image theft issue


Best Social Media Apps in India

Snapchat is one of the new social media apps available today. Snap Inc, based in America, developed Snapchat as a messaging app and resource. One of the main features of Snapchat is that photos and messages are only visible for a short time. Snapchat has shifted from focusing on peer-to-peer photo sharing to showcasing user stories. It also has a “Discover” feature, which allows brands to display ad-supported abbreviated content. Snapchat also uses end-to-end encryption, with plans to expand its use. Snapchat is known for showing a new, mobile-focused direction for social media. Brands use Snapchat to engage with their audience. It is very effective and has cemented its place among the popular social media apps used by today’s digital population.


The inconvenients

Discover the product

Limited audience


Lack of analysis

Ideal for sales and promotion


More features than other SM apps

Privacy issues for teens

4. LinkedIn

Best Social Media Apps in India

LinkedIn is a professional social networking site and quite different from other social networking sites since it doesn’t focus on photos and videos and doesn’t have a “story” feature. This US trade and employment focused service is available on website and mobile app forms. Launched in May 2003, this application is primarily used for white-collar networking and job development. Job seekers can upload their resumes and employers can post job vacancies. Since December 2016, LinkedIn has been acquired by Microsoft.


The inconvenients

Ideal for professional development

Unwanted connections

Networking opportunities

Initial time investment

Update News

Posting rules can be confusing

Profile Updates

Privacy issues

Compatible with search engines

The premium can be expensive


Doesn’t appreciate the reach of other SM apps

Big labor market

It can be complicated to use

5. Twitter

Best Social Media Apps in India

Twitter is a microblogging and social networking platform. Users post and interact with “tweets”. The platform also allows users to post, like or retweet tweets, while unregistered users can read public tweets. Twitter is very popular among those who like to make statements online. Its 280 character limit means not much can be said, but often the limit is enough for the typical Twitter user. Launched in July 2006, Twitter now allows users to share videos or photos and like content posted by others. Twitter is popular among all age groups, especially celebrities like Elon Musk, Bill Gates, movie stars, and athletes.


The inconvenients

Reach a large audience

After the interview

marketing tool

Undesirable accounts


Negative feedback

Beneficial for information

Character limitation

6. WhatsApp

Since the introduction of smartphones, WhatsApp has become very popular among Indians. Millions of Indians use this messaging platform to stay in touch with their loved ones, pass on jokes, get news and much more. Another advantage of WhatsApp is that all conversations are encrypted, which means you have complete privacy no matter where and when you use this application. Moreover, WhatsApp Messenger is available internationally and supports communication between countries. More recently, WhatsApp also launched WhatsApp Payments using which customers can send money to each other.

Advantages The inconvenients
Most widely used Limitations of WhatsApp calls in certain countries
No lags or software issues No filters like Instagram or Snapchat
Share Live Location The file size limit in sending large files
Audio and video calls No animated stickers
Discreetly listen to audio messages Contact number required
End-to-end encryption No logout option
Free and without advertising Deleted messages leave a trace
Broadcast messages Can be used to spread false information
Ability to form a group Can be very distracting
Easy to find people

7. Telegram

Telegram refers to a cloud-based cross-platform instant messaging application available worldwide. You get encrypted chats, video calls, file sharing, and other features. Telegram emerged as an alternative to WhatsApp when the latter faced privacy issues. Starting with organizations, Telegram quickly became very popular with individual users. Besides text and voice messages and voice and video calls, users can share an unlimited number of images, documents, locations, audio files and stickers. Since its launch, Telegram has steadily accumulated the number of users on its platform.

Advantages The inconvenients
A great alternative to WhatsApp Not completely free
End-to-end encryption Having to disclose your phone number
Transfer of heavy files allowed Not widely used

8. Moj

Moj is a social networking service owned by Bangalore-based Mohalla Tech Private Limited. The social media app allows users to create short videos with special effects, emoticons, and stickers, among others. Moj users can upload videos and the app supports 15 languages. Released almost immediately after Tiktok was banned, the app had 100 million users in just six months.

Advantages The inconvenients
Create videos and share them Terrible support
Tiktok Clone Piecemeal Privacy
Special effects for videos

9. ShareChat

ShareChat is India’s leading social media platform that allows users to share their opinions, document their lives and make new friends in their native language. On a mission to spearhead India’s internet revolution, ShareChat is changing the way the next billion users will interact on the internet.

Advantages The inconvenients
Native language videos Video quality
Visual effects for videos Privacy issues
Share reviews Unsatisfactory support

So, these are the best social media apps that you can use. Choose your preferences and use these platforms to get the most out of your online presence.


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