Apple has introduced the ability to allow developers to distribute unlisted apps, which can only be found with a direct link, through App Store apps.
Developers can now publish an app to the App Store which can only be installed via a direct link – the app is unlisted and cannot be found through the App’s normal search and discovery means Store.
“Unlisted apps do not appear in any App Store category, recommendation, chart, search result, or other listing,” Apple said in a page on its developer website spotted by MacRumors. “They are also accessible through Apple Business Manager and Apple School Manager.”
To make an app unlisted and get a link, developers will first need to submit a request to Apple.
For developers with apps already on the App Store, once the form is completed and approval is obtained, the app will move to unlisted at the same URL.
During this time, those using Business Manager or School Manager will need to create a new application registration.
“Please note that apps not listed must be ready for final distribution. Requests for beta or pre-release apps will be denied,” Apple warned.
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