ComfortDelGro merges two of its apps related to taxi bookings and lifestyle options

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SINGAPORE – Transport operator ComfortDelGro is shifting gears, merging its namesake taxi booking app with its lifestyle app Zig from Wednesday, April 20 to make it easier for people to tap into its services on a single platform.

Called CDG Zig, the new app will allow users to book taxis and restaurant tables – retaining the features of the now decommissioned Zig – and also locate the nearest electric vehicle charger operated by the group’s joint venture, ComfortDelGro Engie .

Eventually, CDG Zig should also offer car rental and allow learner drivers to book driving lessons, the company said. Users can also hire private buses and plan medical transport.

The move comes after ComfortDelGro shut down Zig in March less than a year after its launch. The app cost millions to develop and had been seen as a way to compete with ridesharing giants such as Grab with its suite of lifestyle services.

Zig users could use the app to get their bearings, call a cab, make restaurant reservations and book staycations. It is not known how many people have signed up for this service.

Mr Jackson Chia, managing director of ComfortDelGro’s private mobility group, said the move was “a step forward”.

“(This will) enable our customers to access our range of mobility and lifestyle offerings through a unified digital platform,” he added.

“We launched Zig in 2021 as a foray into the world of lifestyle mobility. It was an eye-opening experience and allowed us to develop our skills in this new area of ​​business without interrupting our service offerings then to our taxi users. . The time has come to merge the two.”

The relaunched app will appear on users’ phones as a stylized “Z” icon, a refresh of the old Zig icon.

Zig users had received notifications about the move last month and were asked to redeem their Zig coins for travel vouchers.

Existing ComfortDelGro app users will only need to update the app to use CDG Zig, without any loss of their promo codes and cashless payment option details.

Lawrence Loh, a business professor at the National University of Singapore, said creating a single platform for ComfortDelGro’s offerings made sense and would bring it closer to the super apps of Gojek and Grab.

He warns, however, that CDG Zig must remain user-friendly.

“It doesn’t have to be too complicated if many features and options are packed into one app. Sometimes customers may just need a quick and easy interface with taxi bookings and not want to get bogged down with an avalanche of features,” he said.

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