As the year 2021 draws to a close, we tend to look back on the biggest stories and developments over the past 12 months. SensorTurn released its annual report on mobile app spending and it shows a clear trend – Android and iOS users are spending more money on apps compared to 2020.
The total sum spent on mobile apps in 2021 reached $ 133 billion, about 20% more than the sum for 2020 which was estimated at $ 111.1 billion. New app spending data has been compiled based on projected spending between January 1 and December 31, 2021.
Apple’s App Store still accounts for a larger share of the total with $ 85.1 billion spent by users, 17.7% more than last year. The Google Play Store generated $ 47.9 billion in the past 12 months, 23.5% more than its totals for 2020. In its current state, the Apple App Store generates 1.8 times more more revenue than the Google Play Store.
The total number of app installs on the two app stores grew 0.5% in 2021, with Google Play totaling 111.3 billion installs while the App Store managed 32.3 billion in comparison. . TikTok is the most downloaded app of 2021 on iOS and Android. Meta’s Facebook, Instagram, WhatsApp and Messenger follow while Telegram, Snapchat, Zoom, CapCut and Spotify round out the top 10.
TikTok also won the top-grossing app title of 2021, with SensorTower forecasting a staggering $ 2.3 billion in spending on the platform by the end of the year.