How to create a professional channel on Telegram?


Telegram is a cloud-based instant messaging platform. It has become popular in recent years for its unparalleled privacy, speed, voice and video quality and other features compared to its main competitor Whatsapp.

In 2018, Telegram’s audience reached 200 million, with 500,000 new users joining the messenger every day. It was released for iOS on August 14, 2013 and Android on October 20, 2013.

What are Telegram channels?

Telegram offers a powerful toolset that enables businesses to create and manage channels, groups, and bots to broadcast messages, engage in conversations, and provide reliable customer support through bots.

Today we will discuss Telegram channels and how to use them for maximum benefit.

Telegram channels allow users to broadcast messages to multiple users simultaneously. As on social networks, users must subscribe to your channel to have access to your content published by one or more administrators.

A Telegram channel is used for various purposes, from sharing useful content to implementing a business strategy. Moreover, you can use your channel to build and improve your company’s image, increase your sales, earn profits, retain your customers, etc.

How to set up a Telegram channel? (A step by step tutorial)

Telegram chains are divided into two types:

  1. Private channels are available to subscribers only and do not appear in public searches. To join a private channel, you must receive a link from the owner (administrator). A private channel is a great solution for businesses and teams. You can also use this type of string to write personal notes, thoughts, etc. By the way, you can make your private channel public at any time.
  2. Public channels are public on the Internet, whether subscribed or not. A public channel appears in search results and has a short address (link).

Telegram Channel Requirements and Features

  • Chain connection must be between 5 and 32 characters
  • Channel name and biography must not exceed 255 characters
  • Each account can create up to 10 public channels
  • Unlimited subscribers per channel
  • Invite up to 200 users from your contacts to join your channel
  • Add up to 50 administrators
  • Activate up to 20 bots
  • Content is editable within two days of publication
  • To delete a channel with more than 1,000 subscribers, you must contact User Support.

How to create a Telegram channel?

It’s easy to create a Telegram channel via desktop app or mobile app (for Android and iOS):

  • Telegram desktop app: In the upper left corner, click the Menu icon (the one with three lines). To select “New Channel” in the drop-down menu.
  • Telegram Android App: Open the chat list, click on the menu icon and select “New Channel”.
  • Telegram iOS app: In the “Cats” , click the new message icon in the upper right corner. To select “New Channel”.

Step by step tutorial on computer:

How to create a private or public channel on Telegram?

To select “New Channel”

How to create a business channel on Telegram?  (Tutorial)

A new window will open. Enter your channel name and bio. (See character limits above.) Click “Create.”

How to create a business channel on Telegram?  (Tutorial)

In the next window, choose the type of your channel. If you want your channel to be public, you need to develop a link for it. In the screenshot below, it’s “/catmarketing”. If the link you selected is not available, you will need to suggest another option.

How to create a business channel on Telegram?  (Tutorial)

You can invite up to 200 people from your contacts to join your channel in the next step. Select the users you want to add and click “Invite.” You can completely skip this step.

How to create a business channel on Telegram?  (Tutorial)

Fact! You are now the proud owner of a Telegram channel. The next step is to set up and customize your channel.

How to customize a Telegram channel?

The visual aspect of the channels is very critical. In fact, the design is the first thing a potential subscriber pays attention to, even subconsciously.

The main design elements of your Telegram channel include a name, a biography (short description) and an avatar. Your biography should be:

  1. Concise
  2. Clear
  3. Informative

Although the character limit is 255, try to fit within 200 characters. This way, users will be able to assimilate your text quickly and efficiently. Reveal the essence of your channel and provide contact information. For example, you can add a bot name, a link to your pricing plans, etc.

To see your biography, click on the Menu icon and select “Show channel information.”

How to create a business channel on Telegram?  (Tutorial)

How to create a private or public channel on Telegram?

When choosing the right name for your Telegram channel, use the language of your target audience. The name should sum up the essence of your channel in 1-3 words. If you plan to grow your Telegram audience, it makes sense to incorporate keywords into your name.

To edit your name or biography, click the Menu icon and select “Manage Channel”.

How to create a private or public channel on Telegram?

Telegram Channel avatar size/dimensions

The optimal dimension of the avatar on Telegram is 512 pixels by 512 pixels, and it is recommended to use PNG format to provide an avatar without pixels.

To download a logo, click on the Menu icon and select “Manage Channel”. In a new window, press the Camera icon.

How to create a private or public channel on Telegram?

Add your device logo. Adjust the visible area of ​​your image. Congratulations! Now your Telegram channel has a face Click “Save”.!

How to manage your Telegram channel?


The channel creator becomes its admin by default. If you need help managing your channel, you can add other admins from your subscriber base. You can provide each administrator with limited or full rights to manage the channel. For example, you can allow an administrator to post and edit content while denying them the right to add new subscribers.

To select: SettingsManage channelAdministratorsAdd an administrator. From your list of subscribers, select the correct user. A new window will appear on the screen. Check the rights you are willing to grant to your administrator.

How to create a private or public channel on Telegram?

Click on “Save” ;


Hashtags are a quick way to find the right information on social media. To spread your content, be sure to add hashtags to each post. We have two smart tips for you:

  • Avoid hashtags with multiple words. If you have a hashtag like #marketingnewsinusa, break it up into smaller hashtags: “#marketing, #news, #usa.
  • Write your hashtags in the language of your target audience.


A few years ago, you had to use a special bot to launch a poll on Telegram. Now you can easily do it yourself with two clicks. Hit it Menu icon and select “Create a poll.” Write your question and add up to 10 options. Running polls is a powerful strategy for getting feedback from your audience. If you’re considering the possibility of changing your channel in any way, be sure to ask your subscribers for feedback first.

Some Telegram Channels content management tips

  • Don’t post new content overnight. Since not all users turn off notifications for the night, you might inadvertently disturb them.
  • Find your optimal posting schedule and stick to it. Peak times for posting include 8 a.m., 6 p.m. and 8 p.m. on social media. Try to post serious stuff in the morning and leave less demanding content later in the day.
  • Prioritize quality over quantity. Remember that one high-quality post is better than five short posts of dubious value.
  • Your posting frequency depends on the topic of your channel. If you have a news channel, you can post new content daily (or even hourly). For other industries, stick to 2-3 big posts per week.
  • Users are more open to new information on weekdays than on weekends.


Comments are closed.