Social networking app Instagram, video streaming platform Hotstar and messaging service WhatsApp were the top three mobile apps in India in 2021 by downloads, monthly consumer spending and active users, respectively. according to app AnneMobile state report 2022.
Apart from Instagram, the top 10 downloaded apps in the country were MX TakaTak – Short Videos (Entertainment), Facebook – Social Networks (Social Media), Snapchat – Media Sharing Networks (Social Media), Meesho – E- Commerce (C2C) (Shopping), Moj – Short Videos (Entertainment), Josh – Short Videos (Entertainment), Flipkart – E-Commerce (B2C) (Shopping), PhonePe – Digital Wallets & Payment (Finance) and Share Karo India – File Management (Utility & Productivity).
In terms of monthly consumer spending, the top 10 apps were Hotstar – OTT (Entertainment), Tinder – Dating (Social Media), LinkedIn – Integrated Career Platform (Business), Chamet – Dating (Social Media), Tango Live – Live Streaming (Entertainment), YouTube – Video Sharing (Entertainment), Truecaller Caller – Blocker (Social Media), Sony LIV – OTT (Entertainment), Google One – File Management (Utility & Productivity) and ZEE5 – OTT (Entertainment).
Top 10 apps by active users were WhatsApp Messenger – Communication (Social Media), Facebook – Social Networks (Social Media), Truecaller – Caller Blocker (Social Media), Instagram – Media Sharing Networks (Social Media) ), Facebook Messenger – Communication (Social Media), Amazon – E-Commerce (B2C) (Shopping), PhonePe – Digital Wallets & Payment (Finance), Flipkart – E-Commerce (B2C) (Shopping), MX Player – OTT ( Entertainment) and MyJio – Network Management (utility).
The report also highlights that users in India spent an average of 4.7 hours per day on mobile in 2021, compared to 4.5 hours in 2020 and 3.7 hours in 2019. Users in Brazil, Indonesia and South Korea Sud topped 5 hours per day in mobile apps in 2021.
The report notes that mobile-centric markets spend 1/3 of their waking hours on mobile. Across the top 10 markets analyzed, the weighted average surpassed 4 hours 48 minutes in 2021, up 30% from 2019. The average American watched 3.1 hours of television per day, while spent 4.1 hours on their mobile device in 2021.
India maintained its position as the second largest app download market globally with 2669.2 crore downloads in 2021 compared to 2426.7 crore in 2020 and 1895.5 crore in 2019. Users spent 69,989 .8 crore hours on mobile apps in 2021 compared to 65,564.3 crore hours in 2020 and 51,099.9 hours in 2019. Globally, users downloaded 230 billion apps and spent 3.8 trillion hours on mobile apps.
The report notes that emerging markets dominate download growth, with India recording exceptional downloads. Pakistan, Peru, Philippines, Vietnam, Indonesia and Egypt were among the fastest growing markets for downloads, with 25%, 25%, 25%, 20%, 15% and 15% year-over-year growth.
In line with global trends, mobile users in India spent most of their time on social and communication apps, followed by photo and video, games, entertainment and other apps. Globally, 7 out of 10 minutes on mobile were spent on social and photo & video apps in 2021. As time spent on mobile increases in emerging categories, consumers are also engaging more in early categories such as social, communication, and photo and video applications. .
Even though the total number of hours spent watching video streaming apps increased by 16% globally from pre-pandemic levels, it fell by 8% in India in 2021 compared to 2019. Most countries from Asia have seen their time spent among the top 20 video streaming apps increase. Indonesia and Russia saw the largest increases in total hours spent on their video streaming apps in 2021, with India’s MX player being the main driver of growth.
Hotstar, MX Player and ZEE5 were the 3 most downloaded video streaming apps in India, followed by Dailyhunt, JioTV, Amazon Prime Video, SonyLIV, Voot, BOOYAH Live and YouTube Kids. In terms of consumer spending, the top apps were Hotstar, YouTube, SonyLIV, ZEE5, Netflix, Voot, ALTBalaji, Discovery Plus, Viki and Sun NXT.
Among social apps, the most downloaded apps in India were Instagram, MX TakaTak, Facebook, Snapchat, Moj, Josh, Share Karo India, WhatsApp Messenger, Truecaller and Telegram. In terms of consumer spending, the top apps in India were Truecaller, Who — Call & Chat, ShareChat, Fachat – Videochat with Stranger, YoYo, Ola Party, Facebook, IMO and DODO.
WhatsApp, YouTube and Instagram were the most searched keywords on the iOS App Store in 2021 in the Business, Entertainment and Photo & Video categories.
The year 2021 saw an additional $16 billion added to gaming consumer spending, bringing the total to $116 billion. In India, consumer spending on mobile games increased from $130 million in 2018 to $170 million in 2021. The total number of mobile game downloads in the country increased to 933 crore in 2021 from 505 crore in 2018 .
In India, the escape games in terms of downloads were Bridge Race, FAU-G: Fearless and United Guards, Legend Squad 3D, Hair Challenge, High Heels, Stacky Dash, Crazy Car Stunt Driving Games, Going Balls, Phone Case DIY and Fashion Princess: Dress Up Time.
In terms of Monthly Active User (MAU) apps, Free Fire tops the chart in India, followed by PUBG: NEW STATE, Bridge Race, WormsZone.io, Hair Challenge, Join Clash 3D, 2048 Cube Winner, High Heels, Cricket League, and My Talking Angela 2.
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