Mobile apps use term ‘metaverse’ to attract new users: report


More than 552 apps have added the keyword “metaverse” in their description or titles to attract new users, a new report from app analytics firm Sensor Tower has revealed. Metaverse is one of the hottest terms in the tech industry, but it’s not a new idea. Science fiction writer Neal Stephenson coined the term in 1992, and the concept is common among video game companies.

The surge of applications using the term metaverse comes after Facebook renamed himself at Meta last year. According to data shared by Sensor Tower, more than 86 apps added metaverse references to their title or description on the App Store and Google Play from November 2021 to January 2022. The change is obviously made to capture consumer interest. .

The report highlights that as soon as Facebook announced that it would redouble its efforts on the metaverse on October 28, 2021, the number of apps updating their descriptions or titles to reference the metaverse increased by 66% from one year to the next. month to month.

The firm also analyzed whether the applications mentioned keywords “crypto”, “NFT”, “AR” (augmented reality) or “VR” (virtual reality). Crypto was considered the most used phrase with the metaverse – around 23% of metaverse apps also mentioned the term. “NFT” was the second most mentioned term in conjunction with metaverse, representing 18% of the study cohort. AR and VR accounted for 11% and 9% respectively.

About 107 apps in the Gaming category added “metaverse” as a keyword, or about 19% of the apps surveyed. The second largest category where the term appeared was Finance, accounting for 101 of the “metaverse” apps. This is followed by Social (70 apps), Entertainment (57 apps), Books (37 apps), Lifestyle (33 apps), Tools (26 apps), Business (25 apps), Art & Design (13 apps) and Education ( 11 apps). ).


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