A MAP has revealed which parts of the UK are struggling the most with the cost of living crisis.
New data shows which parts of the country are struggling the most – but also reveals Britons least concerned about price rises.
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Residents of Manchester are struggling with the cost of living more than anyone else, becoming the worst-hit area in the UK based on population size.
The data showed that residents sought out the cheapest energy providers more than in any other region.
Manchester emerged as the worst affected area in the UK based on population size.
Payday loans were searched 2,200 times per month, 210 searches for the energy price cap and 310 people searched for the cheapest energy providers.
Newcastle followed closely as the second most affected city.
It had one of the highest searches for payday loans in the study with 1,000 people per month looking for quick ways to get cash and cover unexpected costs.
In third place, Leeds had one of the highest numbers of people seeking information on the energy price cap.
Glasgow has been revealed as the fourth most affected location, with searches for same day loans being the third most searched term across the UK.
Residents were also among the most eager to switch energy providers for the cheapest service.
Other Scottish cities feeling the cost of living effect were Aberdeen coming in 7th, Belfast 15th and Edinburgh 22nd.
Newport, Cardiff and the London Borough of Brent were the least affected areas.
These locations showed the fewest number of people searching online for information on energy price caps, fast loans, ways to save money, and information on the cheapest energy providers .
Reading, Sutton, Southampton, Birkenhead, Southend-on-Sea, Luton and Brent also showed weak and infrequent search patterns.
Data from the UK search engine was analyzed by self-storage experts Pink Storage to determine which areas were struggling the most against the ever-increasing cost of living.
Search behavior was tracked by region for key terms including energy price caps, payday loans, money saving, and cheapest energy provider.
A spokesperson for pink storage said: “The cost of living is a concern for most of us, by analyzing online search behavior we can see how people are trying to make ends meet.
“If wholesale energy prices remain high, we can expect further increases in energy prices and, as a result, the online search behavior of internet users will reflect this.”
