Whether you’ve spent the lockdown period socializing online, playing games, or learning a new skill, there’s a good chance you’ve used an app at some point while stuck at home. For this week’s Top 12 CEOs, we took a look at which apps were downloaded the most during the lockdown period.
This list is in order of the number of downloads the app received throughout 2020.
TikTok – 850 million
Since its first release in the Chinese market in September 2016, the video-sharing social network has grown steadily, peaking with over 850 million downloads last year as people around the world sought to mitigate the boredom of being stuck at home. by sharing their unique perspectives on the latest video trends.
Surprisingly, in the same year that TikTok racked up over 850 million downloads, US President Donald Trump threatened to ban the Chinese video-sharing platform, but that was rescinded by President Joe Biden in June 2021.
WhatsApp – 600 million
With 600 million downloads in 2020, the WhatsApp instant messaging platform now has more than 2 billion users worldwide. Incredibly, 27% of India’s population (390 million) are users of the US messaging service, which was acquired by Facebook in February 2014 for around $ 19.3 billion.
For many countries, WhatsApp is the primary form of internet communication, and with so many of us stuck at home last year, the number of downloads the app received may reflect the growing need for socialization.
Facebook – 540 million
The parent company of WhatsApp and another very popular social media platform in India, with 22% of India’s population (320 million people) using the app, Facebook has received a total of 540 million downloads across the world last year.
Founded in 2004, since Sheryl Sandberg became COO in 2008, the company has grown from a loss of $ 56 million to 2.9 billion monthly users by 2021 and to net income of 29.15 billion dollars in 2020.
Instagram – 503 million
Instagram was the fourth most downloaded app of the 2010s, and with 503 million downloads in 2020, even a global pandemic couldn’t slow the popularity of the US photo and video sharing social network, which is also owned by Facebook.
With 140 million users in the United States, or 42% of the country’s total population, 95 million users in Brazil (44% of the total population of Brazil) and 19.6 million users in Saudi Arabia ( 55% of the country’s population), Instagram is exceptionally popular around the world.
Zoom – 477 million
With lockdown signifying the transition to working from home for many of us, the Zoom video conferencing platform has taken much of the blame for what had been lost: face-to-face meetings. From a social standpoint, it has also made quizzes with friends and other online activities easier among people looking to reconnect.
Despite being founded in 2011, the US company only became profitable in 2019. But, with 477 million downloads last year, the company recorded net income of $ 672 million in 2021. The video conferencing platform is preparing for a hybrid approach with people returning to the workplace.
Messenger – 404 million
Messenger is the fourth Facebook-owned company on the list. With 404 million downloads last year, that means the total number of downloads from Facebook-owned businesses in 2020 topped two billion, a truly remarkable figure.
The instant messaging app was first launched in 2011, but in April 2020 they launched Messenger Rooms, a video conferencing feature that was seen by many as a response to the growing popularity of Zoom and others. video conferencing applications.
Among us – 285 million
The first game to appear on our list, Among Us, is a social deduction game developed by US game studio Innersloth. Originally released in June 2018, it has seen a surge in popularity during the lockdown, amassing 285 million downloads throughout 2020.
The game had 500 million monthly active players as of November 2020 and is currently available on iOS and Android devices with the Nintendo Switch. With plans to expand the game’s console release to PlayStation 4 and 5, and the Xbox One and Xbox Series X / S in 2021, the gaming community among us could continue to grow dramatically.
Snapchat – 281 million
Created by Bobby Murphy, Reggie Brown and Evan Spiegel, the latter who became the world’s youngest billionaire in 2015, the Snapchat multimedia instant messaging app received 281 million downloads in 2020.
Four billion messages, or snaps, as they are called, are sent on average each day, but messages, photos, and videos are only available shortly after being viewed by the recipient, which is one of the biggest application features.
Telegram – 256 million
Another messaging app to make the list, which isn’t surprising given the inevitable lack of socialization caused by being stuck inside, cross-platform, cloud-based instant messaging service Telegram has received 256 million downloads in 2020.
Founded in 2013 by Russian brothers Nikolai and Pavel Durov, who also founded the Russian social network VK, the platform has exceeded 500 million monthly active users and has become the most downloaded application in the world, with one billion downloads worldwide, in January 2021.
Google Meet – 254 million
Google Meet is the second video conferencing app on this list, with its popularity undoubtedly being boosted by the move to work from home. US tech giant Google’s video communications arm received 254 million downloads in 2020, placing it seventh on the list of most downloaded apps during the lockdown.
100 million users accessed the service every day by April 2020, but it will be interesting to see those numbers now that there has been a return to desktop and hybrid work models.
Subway surfers – 227 million
With 227 million downloads in 2020, the endless racing mobile game Subway Surfers was the second most popular game downloaded last year. Co-developed by Danish game companies Kiloo and SYBO Games, the game was first released in May 2012 and was previously the world’s most downloaded game in 2017.
It was also the most downloaded mobile game of the decade from 2012 to 2019, and if it continues to perform as well as it does in 2020, that would bet against it would become the most downloaded game of the 2020s.
Netflix – 223 million
As restaurants, cinemas, gyms, and a wide range of other leisure activities shut down during the lockdown, many of us were looking for new ways to be entertained. With its huge selection of TV shows and movies, subscription video streaming service Netflix stepped in to fill that role, receiving 223 million downloads throughout 2020 in the process.
Such an incredible number of downloads generated $ 25 billion in revenue that year, and as of July 2021, Netflix currently had 209 million subscribers worldwide.